When we first considered publishing an English-language online magazine about Spain we expected that most of our readers would be northern Europeans, people from cold climes who are familiar with Spain and might even have been here on holidays. We thought they would be British, Germans, Scandinavians, French, Belgians and Dutch, along with a few Americans, Russians, Japanese and Chinese. As a lot of these people already know Spain we thought we might be able to lure them gently to take a deeper look at the country and maybe even consider it as a place to set up housekeeping. We know that’s a good idea. We’ve done it ourselves.