Lorena Muñoz Alonso writes for Artnet.com–Next summer, the Spanish city of Marbella will offer more than its usual sunny beaches, yacht parties, and luxury shopping opportunities. An art fair is about to hit town. The inaugural edition of Art Marbella will kick-off on July 30—and it’s already calling itself “the most important event of contemporary art in South Europe.”
The venture, set to gather 50 international galleries, is the brainchild of Alejandro Zaia, the Argentinian co-founder of the Latin American modern and contemporary art fairs PINTA New York (which relocated to Miami in its last edition), and PINTA London. Despite tapping the booming Latin American art market, PINTA London has tended to underperform, and there are rumors that it might be discontinued.
But Zaia has already found sunnier pastures, and has enlisted a curatorial committee—including Omar López-Chahoud, founder and director of the Miami art fair UNTITLED, and María Chiara Valacchi, director of Milan’s non-profit Spazio Cabinet—to help him with the fair’s first edition.
Read more on Artnet.com: Marbella Gets an Art Fair