Spanish Comedy Club Uses Facial Recognition to Charge by the Laugh Reply

Teatreneu Barcelona

Big Brother is Watching you Giggle

Ross Miller writes for The Verge.com–A comedy club in Barcelona is charging patrons per laugh. This is real, according to the BBC. The Teatreneu club, in partnership with ad agency The Cyranos McCann, has installed tablets on the back of each seat equipped with facial recognition software that can apparently detect when you laugh. The going rate is 0.30 Euros ($0.38) per laugh, up to a maximum of 24 Euros ($30.45). In other words, buy 80 laughs and the rest are free.

The system was reportedly intended to be used as an experiment / case study and then successfully raised the average ticket price. It is now, again according to the BBC, being “copied in other theaters around Spain.” (I repeat out of incredulity, not mistrust: Europa Press covered the debut in April.) This is the creepiest thing I’ve ever seen in a comedy club, and let me be clear, comedy clubs aren’t pretty places.

.

Read more on The Verge.com: http://www.theverge.com/2014/10/10/6954135/barcelona-comedy-club-is-charging-customers-by-the-laugh

Watch a video about it on Vimeo.

Pay per Laugh

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s