Spanish Comedy Club Uses Facial Recognition to Charge by the Laugh Reply

Teatreneu Barcelona

Big Brother is Watching you Giggle

Ross Miller writes for The–A comedy club in Barcelona is charging patrons per laugh. This is real, according to the BBC. The Teatreneu club, in partnership with ad agency The Cyranos McCann, has installed tablets on the back of each seat equipped with facial recognition software that can apparently detect when you laugh. The going rate is 0.30 Euros ($0.38) per laugh, up to a maximum of 24 Euros ($30.45). In other words, buy 80 laughs and the rest are free.

The system was reportedly intended to be used as an experiment / case study and then successfully raised the average ticket price. It is now, again according to the BBC, being “copied in other theaters around Spain.” (I repeat out of incredulity, not mistrust: Europa Press covered the debut in April.) This is the creepiest thing I’ve ever seen in a comedy club, and let me be clear, comedy clubs aren’t pretty places.


Read more on The

Watch a video about it on Vimeo.

Pay per Laugh


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