Latin Post.com–Spanish wine sales are increasing, and the industry can thank the United States’ young drinkers for that. Recently, the Spanish Embassy held a wine tasting function in Washington featuring over 200 different kinds of wine. At the event, Katrin Naelapaa, director of Wines from Spain (part of the Spanish Trade Commission) told EFE that these increasing sales “will drive them into the future.”
“The youngest segment, the Millennial generation, is the one that drives wine sales,” Naelapaa said. “It is drinking much more of them than previous generations.” Apparently, it’s the desire to both try something new and be hip that has young drinkers helping Spanish wines become popular.
Read more on Latin Post.com: http://www.latinpost.com/articles/13452/20140526/young-drinkers-help-spanish-wine-soar-sales-popularity.htm