Young US Drinkers Help Spanish Wine Soar in Sales and Popularity Reply

Spanish wine drinkers

Latin–Spanish wine sales are increasing, and the industry can thank the United States’ young drinkers for that. Recently, the Spanish Embassy held a wine tasting function in Washington featuring over 200 different kinds of wine. At the event, Katrin Naelapaa, director of Wines from Spain (part of the Spanish Trade Commission) told EFE that these increasing sales “will drive them into the future.”

“The youngest segment, the Millennial generation, is the one that drives wine sales,” Naelapaa said. “It is drinking much more of them than previous generations.” Apparently, it’s the desire to both try something new and be hip that has young drinkers helping Spanish wines become popular.


Read more on Latin

Young drink Spanish


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s