EFE Presents Plan to Consolidate Position in Americas Reply

EFE in Americas

(EFE) – The president of Agencia EFE, Spain’s international news agency, met with Spanish lawmakers early last month to present a plan aimed at consolidating the agency’s position in the Americas even as it opens new markets in other parts of the world. The strategy is built around the idea of using EFE’s strengths, agency President Juan Antonio Vera told the parliamentary Budget Committee.

Those strengths, he said, include “brand image and credibility, our capacity for global coverage of multi-thematic content, our presence and influence in Latin America and the consolidated positioning in traditional news.”

Read more on La Prensa.com

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